The Greatest Salesman in the World was first published in 1968, and re-issued in 1983 by Bantam. The 128-page book is a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. A hardcover edition was published by Buccaneer Books in June, 1993. In 1970, Success Motivation Institute purchased the rights to produce the audio recording.
If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.
The instructions are to read Scroll I (Chapter 8) three times a day for thirty days straight. Only after completing the thirty days of reading Scroll I, should you continue to Scroll II (Chapter 9) and so forth through Scroll X (Chapter 17).
The book's philosophy
Mandino composed The Legend Of The Ten Scrolls. They are:
Scroll I - The Power of Good Habits
Scroll II - Greet Each Day With Love In Your Heart
Scroll III - Persist Until You Succeed
Scroll IV - You Are Natures Greatest Miracle
Scroll V - Live Each Day as if it Were Your Last
Scroll VI - Master Your Emotions
Scroll VII - The Power of Laughter
Scroll VIII - Multiply Your Value Every Day
Scroll IX - All is Worthless Without Action
Scroll X - Pray to God for Guidance
His primary message was to "do it now". In the marking of Scroll IX, "I will act now" is written 18 times. While his messages did have Christian undertones (by referring to Paul as the greatest salesman in the world), it was still a message of repetitive actions to build good habits. Wikipedia, The Greatest Salesman in the World
And how will I do this? Henceforth, will I look on all things with love and I will be born again. I will love the sun for it warms my bones; yet I will love the rain for it cleanses my spirit. I will love the light for it shows me the way; yet I will love the darkness for it shows me the stars. I will welcome happiness for it enlarges my heart; yet I will endure sadness for it opens my soul. I will acknowledge rewards for they are my due; yet I will welcome obstacles for they are my challenge.
And how will I act? I will love all manners of men for each has qualities to be admired even though they be hidden. With love I will tear down the wall of suspicion and hate which they have built round their hearts and in its place will I build bridges so that my love may enter their souls. I will love the ambitious for they can inspire me; I will love the failures for they can teach me. I will love the kings for they are but human; I will love the meek for they are divine. I will love the rich for they are yet lonely; I will love the poor for they are so many. I will love the young for the faith they hold; I will love the old for the wisdom they share. I will love the beautiful for their eyes of sadness; I will love the ugly for their souls of peace.
And how will I confront each whom I meet? In only one way. In silence and to myself I will address him and say "I Love You". Though spoken in silence these words will shine in my eyes, unwrinkle my brow bring a smile to my lips, and echo in my voice; and his heart will be opened.
And most of all I will love myself. For when I do, I will zealously inspect all things which enter my body, my mind, my soul, and my heart. Never will I overindulge the requests of my flesh; rather I will cherish my body with cleanliness and moderation. Never will I allow my mind to be attracted to evil and despair; rather I will uplift it with the knowledge and wisdom of the ages.
Never will I allow my soul to become complacent and satisfied, rather I will feed it with meditation and prayer. Never will I allow my heart to become small and bitter rather I will share it and it will grow and warm the earth.