Maxwell Maltz (March 10, 1899 â€“ April 7, 1975) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image. In turn, the person would lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller â€” influencing many subsequent self-help teachers. His orientation towards a system of ideas that would provide self help is considered the forerunner of the now popular self help books.
In 1923, Maltz graduated with a doctorate in medicine from the Columbia University College of Physicians and Surgeons.
In 1960, Psycho-Cybernetics: A New Way to Get More Living out of Life was first published by Prentice-Hall and appeared in a pocket book edition by 1969. The book introduced Maltz's views where a person must have an accurate and positive view of his or her self before setting goals; otherwise he or she will get stuck in a continuing pattern of limiting beliefs. His ideas focus on visualizing one's goals and he believes that self-image is the cornerstone of all the changes that take place in a person. According to Maltz, if one's self-image is unhealthy or faulty â€” all of his or her efforts will end in failure. Wikipedia, Maxwell Maltz