noun: the capacity to attract intense interest ("He held the children spellbound with magic tricks and other fascinations")
noun: the state of being intensely interested (as by awe or terror)
noun: a feeling of great liking for something wonderful and unusual
"in which one person is able to influence another by exercising a powerful influence upon his or her affections, emotions, passions or thoughts;" Chapter V - Mental Magic in Human Life
See Also
Chapter IV - Mental Magic in Animal Life
Charm
mentation
Spell
Telementation